Affiliate.com 2025 Wrapped
What changed for teams building commerce experiences
If there’s one thing 2025 made clear, it’s that teams building commerce experiences need structured data and technology they can rely on.
Across publishers, AI shopping agents, creator platforms, ad tech platforms, and browser extensions, the same questions kept coming up. How do you take commerce data and make it immediately usable so a publisher can launch a shopping experience? If a creator wants to promote a specific Nike soccer ball, how do they quickly see which merchants carry it, where it’s available, and whether it’s on sale?
Too often, the data needed to answer those questions lived in multiple places and wasn’t structured in a way that supported real use. As commerce moved toward real-time, automated, social, and AI-driven experiences, those gaps became harder to work around and more important to solve.
That pressure also exposed a bigger challenge: commerce was expanding into more places faster than the underlying systems could support it. Adding shopping features meant stitching together feeds, integrations, and monetization logic that were difficult to implement and maintain.
In 2025, more teams chose a different approach. Instead of building commerce infrastructure themselves, they relied on Affiliate.com as a single layer to handle the underlying data and technology. Creator platforms, AI tools, registries, and shopping sites plugged into a single system and unified API, making it possible to quickly launch and run new revenue-generating commerce experiences.
What else launched in 2025
Alongside workflow improvements, access and usage expanded.
- New and enhanced API endpoints for product search, watch, wishlists, and conversions
- More teams building directly on Affiliate.com, using the API to power live commerce products, internal tools, affiliate experiences, and platform-level integrations
- Continued normalization across networks, merchants, and geographies, keeping search, discovery, and comparison consistent as usage scaled across channels
Who we built with
These workflows were shaped alongside teams building and introducing new commerce journeys, including:
- Publishers and editorial teams
- AI shopping and assistant teams
- Ad tech and performance marketing systems
- Creator platforms and social commerce tools
- Browser extensions and on-page shopping experiences
- Affiliate marketing platforms and comparison sites
Looking ahead to 2026
Two themes continue to shape the work. As monetized product data increasingly powers automated, AI-driven, and programmatic commerce experiences, the bar for trust keeps rising. And as that same data feeds real-time decisions across publishers, creators, ad platforms, and shopping tools, it has to hold up wherever it’s used.
Going into 2026, Affiliate.com stands as the reliable foundation for commerce across publishers, AI platforms, and shopping experiences.