Casting a Wider Net in Product Discovery

Searching product data often starts with one question: where do I type this in? Do you search by title, by brand, by merchant, or something else? Sometimes you just want to type in a keyword and see what comes back.

That is where the “any” field comes in.

What the “Any” Field Does

The “any” field lets you run a search across multiple product fields at once. Instead of limiting yourself to product name, the query looks at names, descriptions, brands, and more. It casts a wider net and pulls in results wherever the keyword appears.

For example:

• Searching “Bluetooth Speaker” with the name field only looks for those words in the product name.
• Searching “Bluetooth Speaker” with the any field will also pick up matches in descriptions and categories, helping you surface more products that fit the intent.

The “any” field is especially useful when:

• You don’t know which field a merchant used to store certain product details
• Products are inconsistently named across networks
• You want to brainstorm or explore broadly before refining with more filters

This makes it easier to start broad, then layer in precision filters like brand, merchant, or price to narrow the results.

For more information, visit https://www.affiliate.com/programmatic-apis.