Comparing Products Across Currencies

When products are sold in multiple regions, the same item can appear under different currencies: USD, GBP, EUR, CAD, and more.

A single product might look identical across merchants but have different currency values depending on where it’s sold. Without consistent data, comparing prices or identifying the best offer becomes difficult.

Standardizing and normalizing data makes it possible to connect those listings and view them as one product.

This allows publishers to:

• Identify the best deal for a single product across regions.
• Keep comparisons accurate even when prices are listed in different currencies.
• Build localized experiences that still tie back to one global dataset.

Matching products across currencies is about more than exchange rates. It’s about maintaining consistency and ensuring that the same product ID connects across networks and regions while still reflecting accurate, local pricing.

The result is smoother global discovery. Instead of juggling regional feeds or manual conversions, publishers can focus on surfacing the most relevant offers — wherever they’re found.