Finding Identical Products Across Merchants (Even If They're Named Differently)

Explore how to identify product listings across merchants and networks so you can uncover the same item, even when their titles don’t match.

There’s no consistent way merchants name their products. Some stick to the brand’s official title, others rewrite it entirely, and many throw in keywords or promotional language to stand out in search results.

As a result, searching by product name alone often returns a wide range of listings with different titles.

Some of those results may actually refer to the exact same product, just labeled differently by each merchant.

Affiliate.com pulls product listings from dozens of networks and thousands of merchants and uses structured, normalized data to group identical listings across different merchants.
If you have a barcode (like a GTIN, ISBN, or MPN), you can use that to surface every matching listing across multiple merchants. These identifiers are especially useful for product comparisons or price-matching, particularly when product titles are inconsistent or unclear.

For more information, visit https://www.affiliate.com/programmatic-apis.