How Core Fields Like Brand, SKU/MPN and Barcode Power Discovery

When searching across multiple affiliate networks and thousands of merchants, key product fields help to identify and match products accurately.

Brand

Brand names are typically standardized across merchants. Whether you're looking for Stanley, Nike, or LEGO, filtering by brand is a quick way to narrow in on products from that exact manufacturer, even when product listings vary.

For example, a search for “Stanley” using the Brand filter will return products from the brand across affiliate networks and merchants.

SKUs/MPNs
SKUs or MPNs are a precise way to identify a specific product from a specific merchant.

Example: A search for SKU 1152589002 will return the exact golf club from PGA Tour Superstore.

Barcode (UPC, EAN, GTIN, ISBN)
Barcodes offer a unique identifier that can verify that two listings from two different networks refer to the same product.

Barcodes are especially useful for publishers building tools like shopping assistants, wishlist apps, or deal aggregators, where showing the same product from multiple sellers, and identifying which has the best price, is key to the experience.

For example, a barcode search for 886798033341 returns the exact same water bottle available across multiple merchants.

How to Use These Fields in Search
In Affiliate.com’s Query Builder and API, these fields are available as filters to help you narrow results:

• Want to show only Adidas shoes? Use the Brand filter.
• Looking for a particular model? Use the SKU/MPN filter.
• Need to match a single product across multiple merchants? Use the barcode filter.

For more information, visit https://www.affiliate.com/programmatic-apis.