How Data Normalization Improves Cross-Network Product Visibility

When working across affiliate networks, inconsistent product data can be a major challenge. Product titles vary, attributes are labeled differently, and it's not always clear when two listings are actually the same product.

Affiliate.com’s Data Normalization standardizes product information to improve clarity, comparison, and performance.

For example:

• A publisher searching for "Nike Air Jordans" will see results across merchants, even if some of those merchants list the product as “Nike Men's Air Jordans,” “Basketball Nike Air Jordans” or “Kid's Air Jordan Sneaker.”

• A barcode search for a Lego set will return a single normalized product result that includes all available offers from across networks, even if the product appears with minor title variations or missing brand data.

• A category-level search like "sunglasses" will return a clean set of results that includes products from multiple networks and merchants, even if some listings use different naming conventions or leave out key attributes like brand or model.

For more information, visit https://www.affiliate.com/programmatic-apis.